Sales Operations Specialist

About Assai

At Assai, we provide transparency and control in complex, asset heavy industries. Our AI powered engineering data platform supports teams across the entire asset lifecycle, from design and construction to operation and decommissioning. It creates a single source of truth for engineering documents and data.

With Assai, clients can unlock, integrate, enrich, and control their technical information, enabling better decisions, faster execution, and stronger project outcomes. We help global leaders in energy, utilities, petrochemicals, and other asset-heavy industries save time, reduce risk, and stay fully in control of their projects and operations.

Assai brings clarity to complexity.

The Role

We’re looking for a hands-on, analytical, and process-driven Sales Operations Specialist to join our growing commercial team. In this role, you’ll be responsible for optimizing sales processes, tools, and data to improve the productivity and effectiveness of our sales organization. You’ll work cross-functionally with Sales, Marketing, and Leadership to ensure smooth pipeline management, reliable reporting, and operational efficiency.

Reporting to the Chief Commercial Officer (CCO), this role will support both strategic initiatives and day-to-day operations, enabling our sales team to focus on selling while you help streamline and scale our go-to-market engine. You’ll play a key role in CRM optimization, sales forecasting, lead routing, performance reporting, and the implementation of sales tools and automation, including AI-enabled platforms.

Responsibilities

• Sales Process Optimization: Maintain and improve sales workflows, ensuring clarity, efficiency, and alignment across the funnel.

• CRM Management: Ensure Salesforce is used effectively, including data integrity, reporting, and dashboard creation.

• Performance Reporting & Analytics: Track KPIs across the sales funnel, analyze trends, and deliver actionable insights to Sales Leadership.

• Sales Tool Management: Support the implementation, training, and adoption of tools such as Apollo, Drift, or Outreach.

• Lead Management: Own the operational side of lead routing, scoring, and handover, ensuring leads are followed up efficiently and consistently.

• Forecasting Support: Assist Sales in building accurate pipeline forecasts through standardized methodologies and tooling.

• Cross-Functional Collaboration: Work closely with Marketing on lead quality and conversion, and with Finance on quota and compensation tracking.

• Sales Enablement: Identify process gaps, create documentation, and provide ongoing support and training to improve sales execution.

Competencies

• Strong analytical and problem-solving skills, with a love for improving systems and processes.

• Excellent command of CRM platforms (Salesforce preferred) and sales engagement tools.

• Proven ability to use data to drive decisions and highlight areas for improvement.

• Detail-oriented, highly organized, and proactive in spotting inefficiencies.

• Strong interpersonal skills and the ability to collaborate across departments.

• A growth mindset —> eager to learn, test new tools, and implement innovations (especially AI-driven solutions).

• Capable of managing multiple priorities in a fast-paced environment.

Working Conditions

Assai Software Services offers a diverse and flexible job in a growing international organization with good future perspectives. At work, we have an informal culture with a team spirit and a hands-on environment, where good employment conditions apply. Assai is an innovative organization where you have the opportunity to shape your own tasks and responsibilities, taking the organization's objectives into account. The job takes place in our office in the Netherlands, and we are looking for a full-time employee (40 hours).

Our Values

We foster empowerment and like to stimulate a ‘can do’ mentality by also being supportive of each other and our customers. By closely working together, we are continuously looking for improvements, which will support our effectiveness in our roles.

Additional Information

• The work location is Culemborg, the Netherlands.

• You will need to live in and have a work permit for the Netherlands. We will not accept applications that do not meet this requirement.

• Full-time employment (40 hours per week).

• Possibility to work 1 day from home.

• Competitive salary, based on qualifications and experience.

• Bonus component of a maximum of 1 monthly gross salary based on the company’s financial results and your performance.

• Laptop

• Bachelor's degree in Business, Marketing, or a related field (preferred, not mandatory).

• 5+ years of experience in Sales Operations, Revenue Operations, or a similar analytical role within a B2B SaaS or tech company.

• Hands-on experience with CRM systems and sales engagement platforms (e.g., Salesforce, Apollo, Outreach).

• Experience in Excel, Word, PowerPoint, Office 365.

• Experience supporting international sales teams is a plus.

• Familiarity with forecasting, reporting, and pipeline management best practices.

• Experience with AI-enabled sales tools is a strong advantage.